Local SEO Tools & Software

Local SEO Tools & Software:-

Yext PowerListings
Whitespark Local Citation Finder
Screaming Frog SEO Spider
Google Places Category Tool
Generate Local Adwords & Keyword Lists
Local Search Toolkit
Local Search Rank Checker
Catalyst EMarketing Tools



10 On Page SEO Optimization Techniques

How On Page SEO Optimization Techniques are important

For Success of the any blogs or web pages directly depends on the off page and on page optimization of the posts and page. On page seo optimization techniques are usually follows at the time of creating the posts and page. A perfectly written and fully optimized posts and page are working like rocket in the search engines. Perfectly applied on page seo optimization techniques are always make the web pages search engine friendly, So search engines can refer your content in front of users for their search needs. In this way on page work complete around 50 % of SEO work by following simple steps below.on-page

Top 10 On Page SEO Optimization Techniques to Follow –

1 – Title of The Post –

Make sure that title of the post should contain keyword in it and the title should be start with the keyword.

For Example – In this post keyword is On page seo optimization techniques and the title is starting with the keyword.

And there should be minimum 3 words in the title and maximum characters in the title of the post should be up to 66.

2 – URL of the Post – 

Keyword in the URL of the post is the major part of on page seo optimization techniques. This makes the web pages more search friendly.

Example – If your keyword is ‘technology

Then your URL must be – http://www.youdomain.com/technology

3 – Meta Tags and Keywords –

There should be start meta description with the keyword and the description must be up to 160 characters. And Keyword meta tags must contains keywords in it. This is most common Common on Page SEO Optimization Techniques.

4 – Use H1 / H2 / H3 tags –

Use keyword in the H1, H2 and H3 tags with in the content. This attracts the readership and helps in describing the content and makes the content search engine friendly also. This is very important on page seo optimization techniques.

5 – Size of Content –

The content of the post must be minimum 300 words long. I personally suggest the users to write the content 400 – 700 words. Which is good in size and not boring for the readers.

Perfect Size of Content – 400 – 700 words

6 – Keyword Density –

Proper keyword density is the on page seo optimization techniques which is most considerable thing to follow at the time of writing the content.

Perfect Keyword Density – 2.5% – 3.5 % ( Most preferable )

7 – Keyword in Starting and Last –

You should use keyword in the first few words of the post and last 100 words of the post. I always prefer to follow this strategy for my post. I personally use this on page seo optimization techniques.

8 – Keyword in Bold / Italic / Underline –

  • Your content should contain keyword in minimum 1 bold format.
  • Minimum 1 time keyword should be Italicized in the post.
  • Just remember to at least underline the keyword once in the post.

This on page seo optimization techniques makes the content more beautiful in watching and reading. This makes the keyword noticed by the readers of the post.

9 – Keyword in Image ALT attribute –

Adding any related image and using the keyword in the image as alt text makes the content more lovable by the Search engines and readers both.

10 – Internal and External Linking –

This techniques encourage the user to visit more pages of the blogs.

Don’t Forget …..

  • Add keyword in anchor text of at least one internal link…
  • Use of the keyword in anchor text of at least one  external link…

After Following above on page seo optimization techniques – 100 % Done

All the above mentioned on page seo optimization techniques are always followed by me at the time of creating the post. I feel that after following these on page methods My written content is more searchable by the search engines. And there is good ranking of my web pages in searches after applying these on page Search Engine Optimization techniques . That’s why I strongly recommend the new bloggers to follow these on page seo optimization techniques in your blog posts.

Thank you very much.

Google’s PR Updates in 2013, What are Your Expectations?


Hello Friends 2012 is passed. Google Released an update of PR for different websites a few months before the arrival of 2013. Recently, Google sent out a Panda Update. Most SEO experts believe that the recent Panda update from Google has devalued the backlinks which were counting the most valuable factors for ranking a website before. If it is true, then what is your next strategy to get a better rank in the first PR update of 2013? Yes content building is always important, but else should be done in according to Google’s new algorithm if it has really devalued the inbound links? It is a big question, which is being discussed in several forums among the webmasters community.


Till now, backlinks count most valuable for your website’s good rank if they are from relevant and high PR webpages. The first strategy of every webmaster is to build the backlinks. Most webmasters have been seen that they prefer backlinks over the content of their websites. They don’t consider their website’s content quality but tend to build links instead. Mostly, they succeed to get a good PR. The mission of such webmasters is not to run a blog or website for long time but they sell the domains and websites after building their PR. To fight against such type of activities from webmasters, Google may bring any big change in its algorithm. If it happens, then the entire SEO will change once again and there is a possibility of any big surprise from Google in 2013.


Google’s PR Update Schedule for 2013


Although this schedule is not released by Google officially, still it may prove to be true as Google is consistent on its PR updates. A pre-defined schedule of PR updates in 2013 is given below.

  1. 1st PR Update may be on January 28 to February5
  2. 2nd update is thought to be on June 28 to July6
  3. 3rd PR Update may be on September 29 to 5 October
  4. And the 4th and last PR Update of 2013 may be on 25 December to 29 December

If you believe that you haven’t done enough SEO for you website, you got some more days now. Go for building more quality content and build backlinks also, as Google has not yet officially declared the backlinks as valueless. Best of luck for your website’s PR updates in 2013!


How to Set Up Google Authorship

This time of year you’ll see lots of predictions in online marketing for the new year.  And while I do have a few, instead of listing
them all out, I put together a tutorial on Google Authorship for you. Putting the authorship markup on your site will allow you to
have a photo next to the pages you’ve got listed in the search engine results.

More people are going to click on the listings with photos than those without. You’ve probably already done so on many of your searches (whether you realized it or not). Plus Google seems to be into their authorship program for the long haul. You never know with them because they start and stop so many different programs, but at this point, it seems to be here to stay.

So it’s probably worth it to start using this tool especially if you’re already publishing content under your name. I can see authorship becoming a much bigger factor with their algorithm in the future. Google is working hard to make their dependency on link building lower (because it’s traditionally been easy to buy and manufacture links to make it look like your site’s more popular).

Either way, authorship is a very powerful branding tool.

You can check-out the tutorial here:


Also, I’ve got a short survey I’d love to have you help me with on content marketing.  I’ll tell you more about it in the next week or so, but if you have some time I’d really appreciate if you’d take 5 minutes to fill it out.

Listing of the Best Free SEO Tutorials Online

One of the best ways to learn something is by walking through a tutorial. Many companies are drawn to Internet tutorials because they are less expensive than working with a professional and less confusing than trying to talk with someone over the phone. In the case of SEO, tutorials work quite well. While hiring a professional may be wise in the future, startup companies often don’t have the budget for an SEO expert right at the get-go, so they are left on their own. Fortunately there are not only many online SEO tutorials available, but many of them are completely free.

Top 5 Best Free SEO Tutorials

Finding the SEO tutorial that is right for you really depends upon the level of knowledge you have about SEO. There are tutorials that focus on more advanced terminology and concepts, tutorials that are very basic, and of course tutorials that have it all. Below is a list of five of my favorite tutorials for someone who needs the basics as well as more advanced knowledge:

1. SEOMoz: The Beginners Guide to SEO

As usual, SEOMoz has put out something great. This is by far my favorite free online tutorial (and the one I used when I first got involved in the industry). It has an infographic type feel so it is easy to understand and easy to stay interested. It is composed of ten chapters including everything from how search engines operate to keyword research, to tools and services, and finally to measuring and tracking success. I think the content is well written, correct, and most importantly it is easy to navigate. Because tutorials are so full of information this isn’t an easy thing to accomplish, but SEOMoz does it.

2. Google: Search Engine Optimization Starter Guide

The tutorial is 30 pages long, so it seems a bit more overwhelming than SEOMoz version, but the information is absolutely there and this is a valuable tool. After all, SEO tips coming straight from Google are always helpful. The tutorial is full of screenshots to help a user visualize what the text is saying, and the tutorial is very neat and organized with a table of contents so that you can pick and choose where you need extra information.

3.Search Engine Guide: Everything You Need To Know About SEO

The free tutorial comes to you in 15 parts, all of which are separated so that you do not need to download one huge PDF. I have always felt that Search Engine Guide does a good job of keeping things simple and to the point because they write like a blogger. There are subheadings and bullet points to help you stay organized, and all of the information is displayed as if you were having a conversation. The series includes everything you need to know about title tags, domain names, keyword core terms, linking, and much more. Overall, I would say this tutorial offers some of the most detailed information.

4. Yoast: WordPress SEO Tutorial

I like this tutorial because it puts a clear focus on optimizing a WordPress based site. Even if you don’t have WordPress, the tutorial touches on many basic SEO “truths” and other information that can be helpful no matter what type of site you are running. However, I do find this tutorial to be a bit more overwhelming than the others simply because there is so much information. This tutorial is probably best suited for someone who really likes detailed information.

5. Search Engine Land: The Periodic Table of SEO Ranking Factors

This tutorial is actually comprised of ten chapters and sticks with a “periodic table” type theme. The content is easy to read and understand, and this tutorial seems to hit all of the major elements involved in SEO. This tutorial also has a chapter discussing architecture and violations—something that many other tutorials leave out.



What Is Keyword Mapping?

What a keyword mapping tool usually does is it comes up different possible combinations and synonyms of a keyword that you input. For e.g if i type in the keyword ‘dentist’, i would get additional keywords like ‘cosmetic dentistry’, ‘general dentist’, ‘implants’, ‘crowns’ and so on. It is usually considered useful because the tool comes up with related keywords that you may not have considered or known about. Keyword mapping usually refers to when you assign your various targeted search terms to the relevant page on your site. For example, if you have a site about dogs, your primary keyword would be “dogs”, secondary would be “breed” and tertiary would be “pitbull”, etc. You would then assign “dogs” as a keyword to target with your main page, “breed” to the page you will use to list the types of breeds, and “pitbull” will be assigned to the page about pitbulls, thereby creating an intuitive navigation and path for the search engines to follow.

Creating Your Keyword Map


  1. The basics
  2. Determine competitiveness
  3. Mapping key phrases to your site

Old-fashioned keyword research, where you build a list of lots of phrases, dig up search numbers and dive into SEO, just doesn’t work any more.

You need to:

  • Find your keywords;
  • Check them against your site;
  • Figure out where your opportunities lie;
  • Map phrases to existing site pages and sections;
  • Plan out new pages and sections as needed.

Ugh. That’s a lot, and this is a long procedure. But the payoffs are huge. Understand: I hate, no, despise, keyword research. But this system is one I wouldn’t skip for all the KitKats in the world.

Before you start, you might want to download the keyword-map. It’ll save you some time.

The basics

  1. Write down 10 phrases you associate with your company and/or product. “Worst job ever” doesn’t count — I’m talking about descriptive stuff: ‘shoes’, ‘sports cars’, ‘bicycles that make Ian drool’. You get the idea.
  2. Go to the Google Adwords Keywords Tool. Type those phrases in the ‘word or phrase’ box. Set the tool to exact match. keyword-map-1-500x397
  3.   Look at the result, carefully. If the phrases you chose don’t show up, that probably means your audience uses different terms.
  4. ·  Now look at the whole list. Pull out the terms that have high volume (duh), but don’t neglect niche phrases that show very little advertiser competition:keyword-map-2-500x397
  1. Put all of those phrases in a spreadsheet.
  2. If you have a Wordstream or WordTracker account, go log in and double-check your keyword choices. Expand the list if you see anything missing.

Determine competitiveness

Now, you need to figure out how much competition you’re facing.

  1. If you have a Wordstream or WordTracker account, they’ll show you the number of sites that have the target phrase in their title tags. That’s a pretty good initial look at competition, and it’s what I tend to use.
  2. You can also use the SEOMOZ Keyword Difficulty Tool for each keyword.
  3. And, if you’re a real glutton for punishment, you can go to the Google search result for each keyword and count how many of the top 20 pages have the exact phrase in their title tag. Then you can use Aaron Wall’s excellent SEO For FireFox to look at the number of incoming links for each page and domain. The more links each top 20 page has, and the more top 20 pages that have the exact phrase in their title tag, the harder it’s going to be to move up.
  4. Now, in your spreadsheet, mark how difficult each keyword is going to be. You can use your own scale if you want. I usually look at the number of top 20 pages with an exact match in the title tag, and the average incoming links for each term. Then I assign a 1-5 score based on my gut feeling for how competitive that term will be compared to the other words/phrases in my sheet. Not exactly scientific, but it helps me keep things prioritized.
  5. For each keyword on your list, search Google, Bing and Yahoo!. Find which page of your site ranks for that term (if any) and where.
  6. Add the rankings and the ranking pages to your spreadsheet. Now you know how difficult each keyword will be, and whether you have a head start, and which pages have a head start.
  7. For each key phrase, check your site analytics report. Record how much monthly traffic you currently get for that phrase.
  8. Then add a column called ‘opportunity gap’. That column should be calculated by subtracting your monthly traffic on the phrase from the monthly total searches on the phrase (you got that from Adwords in the ‘basic’ section).
  9. If you really want to be fancy, add another column called ‘the long tail’. Then switch the Adwords Keyword Tool to Broad match. Enter the local monthly searches for each keyword. This number will tell you approximately how many searches there are on phrases that include, in some way, your target phrase. This is a great bit of data: Sometimes, a key phrase that’s far too competitive may still become a good optimization target because the long tail is so large.

That last step is a big one. It will help you estimate the long tail connected to each phrase: Phrases that are really, really competitive – ones where you don’t have a prayer of making the top 10 – may still be worth a shot if they have lots of related long tail phrases. That’s because, by optimizing for the super-difficult phrase, you can also optimize for all of the long tail ones. You might see a solid lift in traffic even if you never hit the top 10 for the target phrase. Less sexy, I know, but it pays the bills.

Now you’ve got your list. Still with me? Not praying for a computer failure to put you out of your misery? Then it’s time to map the key phrases.

Mapping key phrases to your site

Almost done. This is the part I find kind of fun, in a sick, geeky, detective kind of way.

  1. Use a tool like Xenu Link Sleuth or Integrity to grab a full list of URLs on your site. If you have a huge site, just grab the first 500 or so. Hang on to that – you’ll need it in a minute.
  2. Pick what I call the ‘keeper job’ key phrases. Those are the 1 or 2 key phrases that, if you manage to grab a top 5 ranking, let you keep yer job. Get it? Unless you already have pages on your site that rank in Google’s top 50 for those phrases, assign them to your home page: Enter your home page URL into the ‘Target page’ column.*
  3. Now pick the phrases that are still going to be pretty challenging but have a big opportunity gap and the highest number of related long tail phrases. Match the pages on your site that either already rank for those phrases or are already relevant to them. Put the URL of the page in the ‘Target page’ column next to the relevant key phrase. These are your optimization targets.
  4. Pick other, less-valuable pages that are on your site and are still relevant to the phrases and pages you matched up in #3. Record them, because you’re going to link them to your optimization targets to form hub pages.
  5. Keep working your way down your list of keywords and pages, matching up less-competitive terms to pages that are ‘deeper’ in your site (are more clicks from the home page). Continue until your done or you want to scream for mercy.

*Those are the only phrases for which you’ll optimize the home page. No one gets to add more phrases. Not your boss. Not the head of branding. Not the guy down the street who walks in circles all day. Unless you’re Amazon.com or Wikipedia, you have no hope of getting your home page into the top 5 for more than 2 phrases.

Congrats. You’ve got a keyword map. This spreadsheet tells you what pages you’re going to optimize for which terms, and how you’ll link pages together to create the most authoritative possible hubs.

Related/other modules in this section:

  1. Measuring SEO opportunity gap: Know what you’re missing
  2. SEO Q&A: The new Google Keyword Tool
  3. The Long Tail defined

WordPress – Understanding its True Vulnerability by Business Seo Solution??

Every day we manage thousands of clients running a wide range of applications, built across a number of different platforms. It should be of no surprise that a good number of them leverage the WordPress platform. This in itself can lead folks to scream from the mountain tops of the applications insecurities, we’re here to say that is just not so.

Many know, but yet many more don’t, that WordPress dominates rival CMS applications by significant margins. We are not saying this in terms of functionality or breadth, but rather by end-user adoption. We will not dabble with why and how it has accomplished this, but rather on what this means to you, the end-user.21-all-in-one-seo-service.jpg

It is our opinion that anything that lives on the web becomes vulnerable with time. That being said, at this time, we don’t find WordPress, version 3.3.1 to be the root cause of the infections we see every day. This is not the same of older versions, but that is to be expected with any platform, to think otherwise is foolish. It is also one of the reasons updates are so important.

The WordPress core development team and review process has matured tremendously over the years, such that they deserve accolades for their ability to push timely patches when security issues are identified. Although inefficiencies still exist in a number of areas, the greater issue we want to focus on is the end-user responsibilities.

Let’s take a minute to look at the top reasons for the infections we see today:

  • Poor Credential Management (FTP, SFTP, SSH, WP Admin, Cpanel, DB, etc..)
  • Poor System Administration
  • Out of Date Software – PHP, WP, Plugins, Themes, DB
  • Lack of Web Knowledge
  • Lack of Security Knowledge
  • Use of self-proclaimed “experts”
  • Cutting Corners – Using unvetted Plugins, Themes and Scripts (Often Infected and housing backdoors)


What most website owners do not understand is that what makes WordPress so useful and cost-effective is also its biggest weakness. WordPress is a highly extensible application that allows your average Joe to easily make changes, add features and manage content. This ease of use, while great, puts a tremendous amount of responsibility on the end-user, so much so that they are often the root of their own problem.